![](https://freight.cargo.site/t/original/i/5a790b38ba9d3b08597834720319f822ab81785cc3a0302802d2349973102818/3_o.jpg)
Zumería
2015
Brands / Packaging
México
En esta colaboración especial Zumería nos planteo dos misiones: diseñar un punto de venta en el mercado Roma de la ciudad de México y una edición especial de botellas para sus jugos “raw” ; primero generamos una imaginaria alrededor de los elixires y las pócimas que ellos elaboran empleando como inspiración el estilo ilustrativo de las cartas de Tarot y su misticismo, una “carta” para cada pócima en conjunto con el tono cobrizo nos dan una referencia a la estética de la alquimia del siglo XVIII, y después trabajamos en el espacio un concepto que le otorgara una atmósfera de oscuridad y misterio al concepto general utilizando tonos oscuros y plantas exoticas.
In this special collaboration Zumería give us two missions: to design a pop up store in the “mercado Roma” ( Mexico city) and a special edition of bottles for its “raw” juices "; first generate an imaginary around elixirs and potions they produced using as inspiration the illustrative style of Tarot cards and mysticism, a "card" for each potion together with the copper-colored give us a reference to the aesthetics of alchemy of the eighteenth century, and then worked in a space concept grant him an atmosphere of darkness and mystery to the general idea using dark tones and exotic plants.
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![](https://freight.cargo.site/t/original/i/d0cea093576724fae6844417dbe88bf6c29f2e6497b19f9aaaa81cbbfa5665b3/closeupmanzana_o.jpg)
![](https://freight.cargo.site/t/original/i/5192ed00a0fa0763cc96acd4af9ca30336d206b2ec8d8e5cb5f906e855dc1f64/colorcode_o.jpg)
![](https://freight.cargo.site/t/original/i/c4f29e744da64a680193c0aa54a58842c8efa8d1a7997c8df13bb1479b48cded/jugosdef2_o.jpg)
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![](https://freight.cargo.site/t/original/i/65c2f1629a21777953fc944c757f44ec3910b8bb8589de03efb354365fc1f2f5/jugosdef1_o.jpg)
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![](https://freight.cargo.site/t/original/i/9d98526da41b1a9a62a4a8c261f5ed3250aca60ae21b701fd448fb2a7b65d818/closeup_o.jpg)
![](https://freight.cargo.site/t/original/i/78f30e480a03aaea01897866ded3bf05a114e933985823c65cbf288c145a6a1a/planos_o.jpg)
![](https://freight.cargo.site/t/original/i/a76d8a1182eea914ecf8247786349f9e4d10735118c92195666b060b2a31c809/fotozumerialocal_o.jpg)