“Dear Catalina” is a Mexican Northern beer, fine of fine body but forceful in flavor, our main task in this packaging and image redesign, was to bring sensitivity and clarity in her message, giving it a feminine touch, something rare in the market of the beer.
“Dear Catalina” is a Mexican Northern beer, fine of fine body but forceful in flavor, our main task in this packaging and image redesign, was to bring sensitivity and clarity in her message, giving it a feminine touch, something rare in the market of the beer.
Querida Catalina
2018
Packaging
Brand
Beverages
︎
Our solution was to use some "real" birds that symbolize the lightness and finesse that the packaging requires, the graphics are inspired by the old wallpaper used in the Victorian era.
The words that accompany the brand are simple and smooth, to differentiate between all "classic" or traditional beers.
