It’s really hard, not to say impossible, going to the stadium and have nothing to eat, specially if we’re talking about a burger. Burgers and baseball are thick as thieves, and the visual expansion opportunity we had with this was really wide and satisfying. A soft and clean approach with basic tones and a strong identity, layout and typeface use was the result.



Identity / Packaging




¿Why does this work?
Baseball is an international recognized and accepted sport. People all around the globe are familiar with this sport and concept, so we will still be innovating but in a safe and well known area.

Our graphic solution focuses on simplicity, accessibility and at the same time unpretentious of eating a hamburger with American-style potatoes ...

Fastball conveys an idea of fast food, really fast, but without sacrificing the taste, with a simple and classic menu.


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