“Aldea” is not like any music festival, it is about spending a pleasant afternoon in the forest away from the noise of Mexico City. A very casual and relaxing festival where you can take your picnic basket and a bottle of wine while taking a break sitting on the grass and listening to good alternative bands.





Blogy

2017

Art Direction

Brand 

Fun

︎


Aldea is created as a picnic mainly for friends, who want to spend a not so crazy afternoon, something more contemplative and relaxed. We created a very simple and easy identity for the eye, with colors that evoke the sunset and the fruits of the season .



One essential factor in the rising popularity of music festivals is the sense of community that such large gatherings generate. Being one of a quarter million hearts, all pulsing to the same beloved beat, creates an indescribable sense of oneness within a seemingly interminable sea of people.






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