“Aldea” is not like any music festival, it is about spending a pleasant afternoon in the forest away from the noise of Mexico City. A very casual and relaxing festival where you can take your picnic basket and a bottle of wine while taking a break sitting on the grass and listening to good alternative bands.
“Aldea” is not like any music festival, it is about spending a pleasant afternoon in the forest away from the noise of Mexico City. A very casual and relaxing festival where you can take your picnic basket and a bottle of wine while taking a break sitting on the grass and listening to good alternative bands.
Blogy
2017
Art Direction
Brand
Fun
︎
Aldea is created as a picnic mainly for friends, who want to spend a not so crazy afternoon, something more contemplative and relaxed. We created a very simple and easy identity for the eye, with colors that evoke the sunset and the fruits of the season .
One essential factor in the rising popularity of music festivals is the sense of community that such large gatherings generate. Being one of a quarter million hearts, all pulsing to the same beloved beat, creates an indescribable sense of oneness within a seemingly interminable sea of people.
